Mum and Dad with happy toddler

5 Ways To Improve Customer Relationship With Parents At Your Childcare Centre

mum and dad with happy toddler

Maintaining good relationships with the parents who bring their children to your childcare centre can prove a tricky balancing act. 

When it comes to ensuring that their little ones are safe and happy, parents can be (understandably) somewhat demanding. 

So when things get tough, try to remember that they’re trusting you with their most precious possession, and use the tips below to improve your relationship with them. 

Highlight Good Behaviour as Well as the Bad News

Days at childcare centres are busy and often full of micro-dramas, as kids, fight, cry, and throw tantrums. An inevitability of being rushed off your feet is that often, the only phone calls or emails that a parent will receive is to tell them that something bad has happened. It makes sense: these are the things that parents must be informed of, and so those conversations are unavoidable. 

Yet if every piece of communication with the centre means bad news — for example, that their little one is sick, upset, or behaved badly — parents will dread picking up the phone. Instead, try to contact them to tell them all the good stuff their little one got up to that week as well. Opening with a story about their child doing well will also soften the blow when you do have some negative information to impart. 

Make Transactions Easier With CCMS Software

The parents of children who attend childcare centres are undoubtedly going to be busy — that’s why they’re using your service in the first place. So lessen the admin burden on them with a CCMS software like Kidsoft

This software includes features such as a payment gateway, an enrolment gateway, an attendance tracker, and communication platforms. Not only will parents appreciate having all of the information relating to your childcare centre in one place, but it will also lessen the admin burden on your team, boosting productivity.

Encourage Feedback 

Parents will want to have their say — so give them an outlet for their opinions in a structured way. At the end of each quarter, consider sending out a parent feedback survey. Alternatively, try installing a suggestion box on your reception desk. Make sure parents know who they should contact if they have an urgent complaint or concern to report. This will make them feel valued and listened to, especially when you take steps to adapt to their feedback.

Involve Parents in Events

While your team needs to maintain professionalism around parents, remember that they will also want to get to know the caretakers they regularly leave their children with. Holding events when it’s safe to do so — and involving parents — is a great way to allow them to get to know your team in a professional setting. Whether you throw child-friendly parties, put on shows, or hold bake sales, the more you involve them, the more brand loyal parents will become. 

Ensure Your Centre is Always Clean, Safe and Hygienic

Maintaining a clean, safe, and hygienic space is the absolute minimum a parent will expect of you. Yet, with everything involved in looking after a bunch of children every day, sometimes things can get a little messy. Leaving some spilt food on a table for half an hour, or having an overflowing bin may not seem like a health hazard — but it will look bad to parents. If you run a large childcare centre, it may be worth employing cleaners throughout the day to keep the place spick and span. 

Running a childcare centre and keeping parents happy is no easy feat, but it can be truly rewarding. With these 5 tips in mind, you’ll be able to strive for the best possible customer relationships with parents.

Parent and kid colouring pictures with pencils

Childcare Management Australia

Parent and kid colouring pictures with pencils

The success of Kidsoft is down to our fantastic team who are very experienced in childcare management Australia wide. We are very particular whom we assign to any contract as quality is our focus. The relationships we have built over the years prove our experience and ability to judge correctly.

Our speciality is to assist any childcare business in the management and running of it. Our speciality includes new projects, we make thorough assessments, adhere to the National Quality Framework, government policy, National Education and Care Regulations and more.

Between the team we have over twenty years of early learning, childcare and centre development experience. Our clients are centre managers, developers, operators and new centre start up entrepreneurs. I can’t count how many acquisitions and developments we have completed over Australia and our success proves our worth.

We give you everything you need to start a centre from the very beginning and we also revamp existing ones. Where compliance issues, approvals, due diligence, cost analysis, payroll systems, equipment advice, staff training, accounting services and much more are needed we have the answers.

Our shared passion for our work shows as we prove our success time and time again. This team are high quality industry professionals who enjoy working together and continue to strive for a great education for our young learners.

Giving our children the opportunity to start their education at pre-school means we are helping towards the future of our Australia. This in itself makes us extremely proud.

We provide you with a stress free relationship as our hands of experience do all the hard work into your dreams and ideas. Results are what keeps us driven! Meet the team.

For any information please do not hesitate to contact us and feel free to follow and comment on Facebook page.