In today’s market, using social media in child care to boost your business expertise in the industry is more important than ever. In fact, the social media world has evolved at such a rate, and become such an important part of business, that avoiding it may hinder a business’s success. If a key business priority is to address the customer, then social media has become one of the key platforms to gauge how people feel about a company, brand, product or service. It is a virtual real time, almost emotional, reaction that has forced many industries, including child care, to rethink their marketing techniques; focusing more on increasing online visibility and building solid customer relationships that create their own social marketing campaigns.
Social media is a viral method of advertising with the ability to reach many more people than traditional media, in a much shorter period of time and less costs in comparison. It attracts public attention for longer periods of time than traditional media. Those who use social media have, in a sense, grown numb to traditional marketing means that require minimal participation.
One of the greatest benefits about social media, aside from its ease of messaging, is the fact that you can obtain immediate feedback from those that use your service. This can be accomplished, for example, via commenting on a blog site. The feedback can help to better understand what your customers are looking for and improve service as well as product performance.
Take note of the following considerations before delving into social media:
What is your social media goal?
- Improving communication within a parent database
- Alerting customers to beneficial changes
- Increasing your visibility in the community
In social media, a customer-focused approach works better than a direct marketing approach.
Who is the target demographic?
- Childcare providers / agencies
- Potential partners
- The community in general (to raise awareness)
Maintaining a social media presence is time-consuming. Consider the amount of time that will be allocated and who will be responsible for this area of the business – yes, social media has become a business in and of itself. Create accounts on at least two of the most popular social media platforms, Facebook or Twitter. Social media requires the dedication of someone within an understanding of your organization, an adequate level of customer service awareness or experience in order to handle the social interaction and defined policies regarding use of information.
Social media outlets such as Facebook and Twitter give:
- Parents the ability to post reviews of their child’s care centre
- Centres the ability to post upcoming events, activities, and photos
- A centre the ability to market itself to the community, and their involvement with the community (e.g., fundraisers, charity events)
- Users the ability to communicate faster in comparison to email and website notification
NumeroPro is an innovative, modern and service orientated business that has integrated Kidsoft into Social Media. NumeroPro is looking for marketplace Reach, Accessibility and Immediacy. Kidsoft envisions itself as an information hub for clients, parents and the general public through information, news, blogs and experience. One of the key components in the Kidsoft social media marketing implementation is building “social authority”. Social authority is developed when an organisation establishes themselves as an “expert” in their given field or area, thereby becoming an influencer in that field or area.
A purposeful and carefully designed social media strategy has become an integral part of the complete Kidsoft marketing plan with an understanding of using newer “authority building” design techniques (i.e. understanding what’s important to customers, and then delivering solutions that speak to those issues). The best brand that NumeroPro can build for Kidsoft is that of people (and businesses) who care about our customers. Couple this strategy with strategic, thoughtful, intellectually infused content, and the brand will grow in a more consumable and trustworthy manner.