Teacher speaking with a male parent

5 Ways To Improve Customer Relationship With Parents At Your Childcare Centre

Teacher talking with male parent

Maintaining good relationships with the parents who bring their children to your childcare centre can prove a tricky balancing act. 

When it comes to ensuring that their little ones are safe and happy, parents can be (understandably) somewhat demanding. 

So when things get tough, try to remember that they’re trusting you with their most precious possession, and use the tips below to improve your relationship with them. 

Highlight Good Behaviour as Well as the Bad News

Days at childcare centres are busy and often full of micro-dramas, as kids, fight, cry, and throw tantrums. An inevitability of being rushed off your feet is that often, the only phone calls or emails that a parent will receive is to tell them that something bad has happened. It makes sense: these are the things that parents must be informed of, and so those conversations are unavoidable. 

Yet if every piece of communication with the centre means bad news — for example, that their little one is sick, upset, or behaved badly — parents will dread picking up the phone. Instead, try to contact them to tell them all the good stuff their little one got up to that week as well. Opening with a story about their child doing well will also soften the blow when you do have some negative information to impart. 

Make Transactions Easier With CCMS Software

The parents of children who attend childcare centres are undoubtedly going to be busy — that’s why they’re using your service in the first place. So lessen the admin burden on them with a CCMS software like Kidsoft

This software includes features such as a payment gateway, an enrolment gateway, an attendance tracker, and communication platforms. Not only will parents appreciate having all of the information relating to your childcare centre in one place, but it will also lessen the admin burden on your team, boosting productivity.

Encourage Feedback 

Parents will want to have their say — so give them an outlet for their opinions in a structured way. At the end of each quarter, consider sending out a parent feedback survey. Alternatively, try installing a suggestion box on your reception desk. Make sure parents know who they should contact if they have an urgent complaint or concern to report. This will make them feel valued and listened to, especially when you take steps to adapt to their feedback.

Involve Parents in Events

While your team needs to maintain professionalism around parents, remember that they will also want to get to know the caretakers they regularly leave their children with. Holding events when it’s safe to do so — and involving parents — is a great way to allow them to get to know your team in a professional setting. Whether you throw child-friendly parties, put on shows, or hold bake sales, the more you involve them, the more brand loyal parents will become. 

Ensure Your Centre is Always Clean, Safe and Hygienic

Maintaining a clean, safe, and hygienic space is the absolute minimum a parent will expect of you. Yet, with everything involved in looking after a bunch of children every day, sometimes things can get a little messy. Leaving some spilt food on a table for half an hour, or having an overflowing bin may not seem like a health hazard — but it will look bad to parents. If you run a large childcare centre, it may be worth employing cleaners throughout the day to keep the place spick and span. 

Running a childcare centre and keeping parents happy is no easy feat, but it can be truly rewarding. With these 5 tips in mind, you’ll be able to strive for the best possible customer relationships with parents.

Woman, man with two young children

Dial back the drop off drama! Simple tips to help children and families to settle in to care

Man and woman with two young children playing with blocks

For some children and families, the ‘daily drop off’ is a simple and quick process – a kiss on the cheek, and the child runs off to play. For other families, however, dropping children off for a day of fun can be anything but. 

For a number of different reasons, navigating the big feelings of drop off time is a complex mix of feelings, bribes, distractions, and long long looooong goodbyes!

There is a light at the end of the tunnel! These easy to implement tips can turn drop off from drama to dream.

Consistency

When children first start attending childcare, drop offs are crucial in helping them transition to care. If parents are anxious, and hovering ready to jump in at the first sign of distress, children will pick up on this. 

The aim should be for low key departures and excited reunions. If parents and families are able to consistently use the same routine and messaging when dropping their children off, putting all the emotional energy into a happy reunion, children will settle in to care much more quickly. 

Using the same language each day (“Mum is leaving for work now. Shall we stand at the fence and wave goodbye?”) can help children to feel more comfortable with transitions. 

Educators have a part to play here too. Wherever possible, educators should be consistently rostered in the same rooms at drop off times, so that the child and family have a familiar face to connect with. 

Keeping one or more activities or areas of the room the same can also be very calming for children – they then know where they can go in the room to engage with something comforting. 

Don’t be sneaky

While it can be tempting for families to “sneak off” once their child is engaged with an activity, this can do more harm than good in the long run. 

When parents sneak off, children respond by being hypervigilant the next time drop off happens, perpetuating the cycle of anxiety by clinging even tighter. 

Parents and caregivers should give children a warning that they will be leaving soon. Simple words on the journey to care, such as “First I’ll drop you off at childcare, then you’ll play with your friends. After lunch and a nap, I will come to pick you up again, and we will have spaghetti for dinner” can orientate the place of care in the child’s day. 

When it comes time for a parent to leave, the same technique can be used to create a smoother drop off process. 

“I’ll finish this puzzle with you, then I am going in to work. Do you see someone here you’d like to play with when I go?”

Communication

Communication, on both sides of the fence, is a really important component of the drop off process. 

Parents should communicate with educators, letting them know about any changes for the child since they were last in care.

Educators can communicate with children about what exciting things the day holds, and everyone involved can communicate with each other through tools such as Storypark, which gives parents a “real time” window into their child’s day, alleviating worries. 

Nothing soothes a worried parent mind more than a photo or video of the child they left crying 10 minutes ago happily engaged in play. 

Parents can also use resources such as Storypark to share more about their child’s world beyond childcare, making the transition from home to care even smoother. 

For more ideas on how to tackle drop off drama, see the further resources below: 

Settling your baby into childcare

How to deal with separation anxiety at childcare

Leaving your child for the first time: tips to help with the dropoff  

Two ladies smiling at young girl

Introducing ChildcareCRM, a Kidsoft Integration Partner

Two ladies smiling at young girl

Did you know that Kidsoft has partnered with the early childhood education and care (ECEC) sector’s leading customer relationship management (CRM) platform and that all Kidsoft users can access their full suite of CRM tools through a seamless and easily completed integration? 

Kidsoft and ChildcareCRM recently announced a new partnership that will bring together two of the sector’s best known brands with the intention of creating a more efficient childcare ecosystem to support services in their family lead management processes. 

ChildcareCRM has a long history of working in the Australian ECEC sector and pioneered the sector’s first dedicated lead management software solution. 

Working on the premise that effective communication and engaging and building relationships with parents and families, right from the time of initial contact with an ECEC service, has always been a crucial element of maintaining high levels of occupancy and customer satisfaction, the company has helped hundreds of services across Australia improve their operational performance. 

Through an intuitive and easy to use interface service managers are able to gather new leads from a range of different sources ensuring that all opportunities to engage with families are maximised, which then empowers them to more effectively coordinate the parent’s journey to enrolment.  

The collaboration leverages ChildcareCRM’s trusted platform to engage those parents and build relationships, as well as using the power of Kidsoft’s CCS Childcare Management solution, which offers a range of integrated tools including parent solutions, secure payment gateway, enrolment tools, attendance tracking and booking management.

By bringing the two platforms together service managers can be confident that they have an end to end solution that will not only improve the parent experience, but also the experience of educators by creating more time to focus on other important tasks.

So how does the integration work? 

Connect to ChildcareCRM Using an application program interface or API, the Kidsoft team will connect your account to your ChildcareCRM account. 

Data Imported – Kidsoft will then automatically sync all of your ChildcareCRM waitlist data, creating records that are ready to be offered as an enrolment to enrolling families. 

Parents enrol Kidsoft will then prompt the enrolling family to create a secure iParentPortal account in its online enrolment facility iEnrol, and then request an online enrolment form to be completed. This will then be sent back to Kidsoft and the enrolment will be processed. 

Leads tracked – All leads that are captured can be tracked using the live insight dashboards in both Kidsoft and ChildcareCRM enabling service managers the ability to evaluate conversion rates and enrolment progression.

“It’s imperative that to build longevity and to create ‘best of breed’ childcare centres that put children first, a collaborative approach with experts in this space is used.” Di Girvin, Kidsoft CEO, explained. 

Childcare CRM CEO, Matt Amoia, agreed, sharing the team’s excitement about joining with Kidsoft “to streamline the technology a service uses to engage and communicate with families, while also creating efficiency in their day-to-day operations on the backend.”

To learn more about the ChildcareCRM integration and their exclusive sign up offer visit the Kidsoft integrations page on the Kidsoft website by clicking here or contact your Kidsoft support desk representative. 

Two girls doing arts and crafts

Batteries not required – the magic of repurposed play

Two young girls playing arts & craft

Do you remember the magic of Play School presenters delving into the useful box? 

Cardboard boxes would become all sorts of things, from buildings to beds, and cardboard tubes would be binoculars, wands and all sorts of other imaginary props. With a little bit of glue and a lot of imagination, items from the recycling pile were turned into meaningful additions to learning. 

While children and families nowadays may be tempted by numerous toys that light up, do tricks, play music or have interactive apps, there is a lot to be said for open-ended play resources. A toy phone, for example, is a great way to pretend to talk on the phone, but the function of the toy is so specialised that it limits the imagination of what else it may be used for. 

A toothpaste box could be re-imagined as a phone, a remote control, a toy boat, a car… the opportunities are endless! 

Open-ended materials have an infinite number of uses, limited only by a child’s imagination. When children are given open-ended materials to play with, not only are their imaginations sparked, but sustainability lessons are learnt as well. 

Here are some suggestions for everyday materials which could take on a new lease of life in your service: 

Gift wrap and paper towel rolls

Many things can be created from cardboard cylinders. They can be used in a bowling game, crafted into telescopes, or even used to paint with. Things can be poured through them, or they can be joined together with tape to make a tower or a tunnel. 

Egg cartons

Egg cartons – perfect as a means to support children with a transportation or sorting schema to explore, the humble egg carton offers a world of possibilities for play. Egg cartons are also great props in small world play when cut up – they can be tables, stools or a roof. (Please consider egg allergies in your space before implementing this suggestion).

Plastic Bottles

Plastic bottles – many educators have cottoned on to the idea of using plastic bottles to make sensory and self-regulation tools for children, but there is so much more they can be used for. Plastic bottles can be cut into mini greenhouses, used in water and sand play, or help with experiments about sinking and floating. Plastic bottles can be repurposed in many ways. 

Cardboard boxes

Cardboard boxes the adage that children love the box more than the toy that is housed in it is true! Big boxes can become cubbies, cars, towers and so much more. Smaller boxes have a plethora of uses too – beds for baby dolls, a new pair of shoes, a letter box – the possibilities are endless. 

By taking a look through your recycling collection, at home or in the service, you may unlock a world of possibility. 

For more ideas and inspirations on working with recycled materials, visit No time for flashcards, Recycle and Play or Playgroup WA

Little boy with Coronavirus sign

7 Tips for Keeping Your Childcare Centre Safe from COVID-19

Little boy with Coronavirus sign

Ensuring that your business stays safe from Covid-19 is hard enough in the current climate, but it becomes ten times trickier when you add large groups of children into the equation.

However, if you take sensible precautions and put safety and cleanliness at the heart of everything you and your team do, there’s no reason you can’t continue to ensure that your childcare centre stays a happy, Covid-free haven for little ones during these uncertain times. 

Here’s how to keep your childcare centre safe from Covid-19. 

1. Require Sick Staff and Children to Stay Home
Ensuring that staff and children who are obviously unwell don’t attend your childcare centre sounds like it should be easy, but that’s unfortunately not the case. Staff presenteeism and parents who need to offload their children so they can get to work may mean that concerning symptoms are overlooked. 

Set out your Covid-19 sickness policy in two clear, easily accessible documents — one for staff and one for parents — and make it clear that you will not permit anyone who has Covid-19 symptoms to enter the building.

2. Ensure That Staff Are Following Guidance
As the pandemic rumbles on, it’s easy for people to get complacent when it comes to things like hand washing and mask wearing. Yet to protect your childcare centre from Covid-19, it is essential that staff stick to the rules.

Help them out by providing PPE such as masks, creating hand sanitising stations, and hanging up posters reminding them of social distancing and hand washing guidelines. 

3. Separate Children and Staff Into Bubbles
If your childcare centre is relatively large, it’s worth separating children and staff into separate bubbles. Assign children to childcare providers who will take care of them each day, and ensure that the separate bubbles stay in different rooms throughout their time at the centre. Stagger their time outdoors and in the lunchroom to prevent crossover. 

4. Stagger Arrival and Pick-Up Times
Prevent large groups of parents and children mingling at the centre by staggering drop-off and pick-up times. Where possible, set up a safe arrival and pick-up zone outside the centre that is manned by your staff so parents don’t need to enter the building at all. 

5. Screen Children Upon Arrival
Covid-19 does not always manifest in obvious symptoms — particularly among little ones. Where possible, screen children’s temperature upon arrival. Ensure that the screening area is clear of other staff and children, and make sure the staff member carrying out the screening is properly protected by PPE. 

6. Regularly Clean and Disinfect
While it’s always vital to keep your childcare centre clean, cleanliness in 2020 needs to hit a whole new level. Develop a schedule for cleaning and disinfecting that ensures that frequently touched surfaces and objects — including toys and games — are routinely cleaned, sanitised, and disinfected. It’s also important to ban the use of toys that cannot be cleaned and sanitised. 

7. Cancel and Postpone Planned Events
The fluctuation of national and local lockdowns means that it’s very difficult to predict whether any planned events will actually be permitted to take place. However, in order to keep your childcare centre safe from Covid-19, it’s sensible to cancel and postpone these events anyway. 

While it’s unfortunate to deprive your community of children and parents of the usual yearly events, they’ll enjoy them a lot more once the pandemic is over — and you won’t have to worry that a coronavirus outbreak is in the cards. 

To find out more about how software like Kidsoft can help you manage your business operations now more than ever, contact us to book a demo.

Male teacher with boy

6 Ways To Make Your Childcare Centre Well-Known In Your Area

Male teacher with young boy

Every childcare centre owner wants to work out how to pack their waiting list with parents desperate to secure their little one a place. You want to ensure your centre is the number one choice for parents in your area, and that it has an outstanding reputation within your community.

Of course, this is difficult to achieve if only the parents of children who currently attend your childcare centre are aware you exist. 

It’s so important to work towards establishing yourself more broadly in your area, so that prospective clients — such as soon-to-be parents or grandparents — are aware of your childcare centre before they even begin to seek one out.  

Here’s how to go about it.

Hold Events
Community events are a fun and effective way of announcing “we’re here!” to the people in your area. Make the most of your building to host events for the children, their parents and — where it’s appropriate — the wider community. 

For instance, an exhibition of the children’s art, a festive show, or a summer fair could be great fun for the little ones and their families. Yet, for other events — from themed discos to fundraising soirees — there’s no reason not to get the whole community involved. 

Marketing Outreach
Sometimes you just have to get down to some traditional marketing. Platforms such as Toddle or Care for Kids are great resources for parents. Ensure you’re putting your best foot forward for your service’s listings.

Email outreach is a highly productive way to connect with prospective clients. Consider building a newsletter list that people can sign up to on your website to share a little about what’s going on each month at your daycare centre and to advertise events. 

Go further and offer those who sign up to your newsletter tours of your centre or meetings to answer any questions. Both of these tactics will help to build trust and get your name out there. Once prospects are engaged and want to find out more, you can begin using phone calls and text messages too, for a more personal feel.

This might sound like a lot of work, but it doesn’t have to be. Fortunately, Kidsoft integrates with ChildcareCRM, which helps daycare centre managers to coordinate all of the above activities. Using this integration, you can connect with new families at the right time and engage them through emails, calls, and text messages on the tool’s easy-to-navigate sales and marketing platform. 

Build Your Social Media Presence
Given that many of your prospective clients will spend hours on Facebook each day, your email outreach efforts should be accompanied by a strong social media presence. Create a private Facebook group that parents whose children are members of your childcare centre can join. 

Additionally, consider launching another group to share news and events with a wider range of people, and to interact more broadly with the local community. It is of course important that you don’t share any information on social media that could put any of the children who attend your daycare centre at risk.

Incentivise Referrals
When it comes to developing a strong local reputation, it’s hard to beat word of mouth. Some of this will happen naturally as parents chat to their friends about the benefits of your daycare centre. But why not speed this process up by offering incentives for referrals? 

For example, if one family successfully refers another family, both parties could get a day or a week at your childcare centre for free. Other rewards could include gift cards, children’s’ toys, or indulgent hampers for the parents.

Engage in Smart Networking
Networking can be time consuming and take you away from your day-to-day tasks, yet face-to-face interaction with your community is instrumental for reputation building. This is why it’s vital to be smart about how and when you network. Where will your time be the most valuable, and where are your prospective clients most likely to hang out? Consider attending groups for new mums and dads, going to events run by businesses catering to children, or collaborating with local primary schools. 

Try these five tips to get the word out about your centre, and for even more support in streamlining your business, check out how Kidsoft can help.Pla

Girl with Christmas decoration

The Christmas Conundrum: Planning for celebrations that reflect and respect diversity

Girl with Christmas decoration

Almost without fail, year on year, six weeks out from Christmas a debate will kick off.

Some commentators call this debate “the war on Christmas” with strong and emotional arguments on both sides, both in favour of, and against “traditional” celebrations. 

These debates can be challenging for those working in early childhood settings – after all, celebrations are important markers on our calendars, and families, staff and children will often all have their own ideas about how they should be acknowledged. 

How can childcare services make sure that all children, families, and staff feel respected?

How can services make sure children and families join in with celebrations in a way which respects the diversity of families? 

One size does not fit all
Some educators and leaders will remember an experience from their childhood of eating dinner, or spending the night at a friend’s house. In those moments, many of us remember the mind-blowing feeling when you realised that not everyone eats dinner with a knife and fork, that some families let their dogs sleep on the bed, or that in some houses, shoes are not to be worn inside. 

What those moments teach is that all families, and all homes, have their own little differences. The same is true for celebrations – not all people celebrate or acknowledge all holidays, and few do it in the same way. 

In most settings, because of different beliefs, biases and experiences, some negotiation will need to happen in relation to special celebrations and holidays. Even within groups that all acknowledge the same holiday, such as Christmas, how individual families celebrate will reflect both similarities and differences. 

For holidays such as mothers and Father’s Day, which families are included, and which are excluded? How could this practice be made more inclusive? 

What’s the why?
Each community is composed of members of many different cultures, backgrounds and beliefs. Knowing the origins and the meaning behind each holiday may support your service in making decisions about what, and how, to celebrate. 

The Early Years Learning Framework encourages educators to think about how they authentically embed culture into environments, practices and programs, describing cultural competence as being “much more than awareness of differences. It is the ability to understand, communicate with, and effectively interact with people across cultures.”

When educators look at how they work with children and families, as guided by the Early Childhood Australia Code of Ethics, they are guided to learn about, respect and respond to the uniqueness of each family, their circumstances, culture, family structure, customs, language, beliefs and kinship systems. 

Honouring this uniqueness also means recognising that each group has a right to their traditions, and that the program should not favour one group of families over another. 

Key ideas for celebrating the holidays… fairly

  • Learning, not celebrating: celebrating a holiday makes children active participants in a culture or tradition, and assumes that all families believe in the premise behind it. Switching that thinking to learning about a holiday means teaching children about what it means to some, and how some choose to participate in it, emphasising the uniqueness of all traditions. 
  • Power of language: choosing to use words that focus on the history of celebrations, and which highlight the range of beliefs, can support a diversity of beliefs in a service. Avoiding phrases such as “but EVERYONE here…” as this may or may not be the case. 
  • Start something new: a unique celebration for a group of children, or a setting, may have more meaning to children and families, and includes everyone, building connections with families and communities. In this piece, the team from KU Ourimbah share a reflection on how they moved from ‘graduation’ to a celebration of learning, led by the children.
  • Support children in understanding why: If a child or family chooses not to participate in a celebration, work with the other children to understand why, explaining that all families have different ways of acting, and that this is not consistent in every home. 

Further resources: 
Celebrate!: An Anti-Bias Guide to Including Holidays in Early Childhood Programs

Holidays and Anti Bias Education 

The Anti Bias Approach in Early Childhood

Female Childcare teacher with little girl

Why You Should Invest in Professional Development as a Childcare Worker

As childcare workers, we owe it to the little ones to be the best possible caretakers we can be. Partaking in professional development puts you on the path to achieving this goal, whilst also adding another string to your professional bow.

Gaining professional development qualifications will boost your workplace confidence and help you climb the career ladder whilst also making sure the children under your care are as safe and happy as possible.

What’s more, when you bring your new cutting-edge knowledge and ideas back to your workplace, your boss will be thrilled.

Female Childcare teacher with little girl

Ensure You’re Providing the Best Possible Care
The first and foremost reason for investing in professional development as a childcare worker is to improve the level of care you provide to your charges. From being aware of the most up-to-date health and safety regulations to having the training to excel at early years education, professional development will help you to ensure the time spent with the little ones is as productive and engaging as possible, and their parents — and your boss — will thank you for it.

Climb the Career Ladder
If childcare is your vocation, then climbing the career ladder is likely to be high on your priorities list. Professional development ensures you have the right qualifications to take on more responsibility in your chosen areas, whether your ambitions surround managerial or educational roles, or even building up to one day owning your own childcare centre. In an industry that still considers many professional qualifications a “nice to have” rather than essential, walking into a job interview with numerous qualifications to your name will make the employer sit up and take notice.

Keep up to Date With the Latest Regulations
It is incredibly important that childcare centres and childcare workers are up to date with the latest regulations. These may be legislative regulations that every worker must follow by law, or regulatory guidelines that are recommended by industry bodies. Even when you are not legally bound to follow guidelines, ensuring that both you and the centre you work at are compliant is vital for keeping the children safe and happy, and making parents feel comfortable when it comes to leaving their little ones behind with you.

Make Yourself More Attractive to Employers
Maybe you see yourself working for your current employer forever and climbing the internal career ladder, or perhaps you’ve set your sights elsewhere. Either way, having professional qualifications will make you stand out from the crowd and ensure you are a highly desirable candidate, either for your current employer to retain, or for an external employer to bring on board.

Improve Your Childcare Centre with New Ideas
Childcare never stands still. Researchers are constantly conducting new studies into childhood behaviour and development that tell us new and exciting things about the best ways to look after young children. Meanwhile, rapid advances in technology mean everything – from business tools to teaching equipment to toys – is constantly evolving. Partake in professional development courses, and you’ll come back to work with an up-to-date understanding of the latest industry developments, and fresh ideas to table as you apply your cutting-edge knowledge.

Boost Your Professional Confidence
Taking professional development courses and gaining qualifications in your chosen field is bound to build your confidence in the workplace. Whether you’re in a team meeting or a job interview, speaking to parents, or dealing with an unruly group of children, professional development will give you the tools to handle each and every workplace situation, thereby boosting your professional confidence.

In addition to continually investing in professional development, it’s important to implement tools to help you excel at your job. Reach out to us at Kidsoft to see how we can help — we’re always happy to chat!

Two girls with male teacher

5 Key Management Skills You Need to Master to Run a Childcare Centre

Two girls with male teacher

Managing a childcare centre comes with a huge amount of responsibility — not only are you running a business, but you’re being tasked with the difficult job of keeping clients’ children safe and happy.

As a childcare centre manager, you need both excellent soft skills and hard skills to ensure your business keeps running smoothly.

Here are 5 key skills any childcare centre manager should possess:

Communication Skills
First and foremost, if you’re responsible for running a childcare centre, your communication skills need to be second to none.

Not only do you need to communicate effectively with your team, but you also need to communicate in a way that means parents and guardians are completely comfortable leaving their little ones with you. 

It’s vital to communicate openly and often with both your team and your clients to ensure that everyone involved feels comfortable being honest with you, and providing useful feedback without hesitation. 

Technical Knowledge

Childcare and technology didn’t always go hand in hand. However, as technology has developed at breakneck speed, the industry has adapted alongside it. 

Through the use of software and apps, childcare centre managers are now able to minimise the time that they and their team would have previously spent on tedious admin tasks. What’s more, the use of organisational and workflow tech tools mean that fewer mistakes are made due to human error. 

This means that modern childcare centre managers need to have the tech skills and abilities that will allow them to implement any new software or app features that will boost their business. 

Organisational Skills
This one goes without saying: when you’re trying to run an organisation full of staff, children, and parents, you need to be one step ahead at all times.

Organisational skills and attention to detail are an absolute must. If your organisational systems begin to fall apart, staff and customers will lose trust in you, and the bottom line could take a hit. 

It doesn’t matter whether you use a ready-made childcare management software, or you’ve devised your own system, as long as it works for you. 

Leadership Skills
If you run a childcare centre, you don’t need us to tell you that childcare can be a seriously tough job. 

There are plenty of rewarding moments too, but at times your staff will be stressed and at the end of their tether. When this happens, they’re going to need to lean on you for support and guidance. 

As a centre manager, you need to know when to push your staff to achieve more, how to develop your team, and when to simply be a strong support for them. 

Business Management Skills
Then there’s the business side of things. Budgeting and forecasting. Recruitment. Complying with various regulations. Marketing and PR. Engaging suppliers. Maintaining records. 

These are all skills that can easily be learned through college and university courses, as well as on the job, but it takes effort and tenacity to put them into action when you have a business to run.

For more information on how Kidsoft can help you manage your centre, reach out to us to book a demo.

Educator with young girl

How to Make Your Childcare Centre Stand Out

Educator with young girl

There are many childcare centres out there, and it can be difficult to know what to do to ensure that yours stands head and shoulders above the rest.  

The main thing that parents are seeking in a childcare centre is a place they feel confident leaving their little ones, so making sure to foster a safe and clean environment should always be your number one priority.

But beyond that, how do you truly differentiate your business? Read on for 6 tips to make your childcare centre stand out. 

1. Offer Extracurricular Activities 
Extracurricular activities such as sports or foreign language lessons are important to a child’s development in terms of mental stimulation, social interaction, and/or physical activity.  

While most parents will be looking to enrol their children in activities of this sort, it can be a challenge to fit them into everyone’s busy schedule and sometimes limited budget. Offering various extracurricular activities will therefore be a huge bonus for parents considering your centre. 

2. Invest in Staff Engagement  
A high staff turnover at daycare centres can make parents nervous, which means you should do your best to hang onto your staff for as long as possible. This means driving up staff engagement — and there are myriad ways to achieve this.  

For example, invest in training and personal development plans. Create a social budget for team bonding activities. Give honest feedback, and give praise where it is deserved. Ultimately, do whatever it takes to ensure that your childcare centre is a pleasant place to work.  

3. Develop a Consistent Code of Conduct 
When it comes to working with children, consistency and fairness is key. Parents need to know what to expect from you, and they need to know that each child is being treated the same way.  

Develop a code of conduct and share it with all parents before their child starts at the childcare centre, while emphasising that both the childcare centre and the parents must stick to the agreed rules. This should cover everything from hours of operation and discipline to feeding, vaccines, and what happens in case of emergency.  

4. Hold Events 
Host events to make parents feel like they’re part of the community at the childcare centre. This could mean small events at pick-up time, where parents are invited to relax for a while and see what their kids have been up to over the past few weeks.  

It could also mean bigger community events like barbecues, fairs, or an open house, where prospective parents are invited to get to know you and your staff. If you opt for this route, ensure that you have plenty of business materials prepared to hand out.  

5. Over-Communicate
While people would usually prefer not to be bombarded with communication, parents would generally rather receive too much information rather than too little when it comes to the safety and happiness of their little ones, 

With this in mind, make sure they know that they can reach your team at any point while their child is at the centre, and send regular email updates that don’t require a response from busy parents.

6. Implement Childcare Software
Software can be a huge asset when it comes to running your childcare business as it can help streamline and improve your overall operations.  

In particular, implementing software with a dedicated parent portal will be a major draw for parents — anything you can do to make their lives a little easier is a huge plus. A parent portal will allow parents to complete tasks such as bookings and payments right on their mobile phones, saving everyone precious time. 

For more information on the benefits of implementing childcare software, please contact our team.